access to the database of florists is free to the trade!

Of course you are probably asking why in the world would I do all of this for the betterment of the florist trade?

My primary motivation was sheer anger at the way that the major wire services have been and still are spinning out of control.

- Ever escalating association fees
- Requirements to fill orders from service bureaus, flower shops without a store front
- Required rental and maintenance of desperately outdated computer equipment
- High credit card "Subscription" fees
- Low volume fines
- Marketing advances used against us
- Unattractive and hard to sell branded product
- And in general, poor support

Why should we support all of the codswallop and twaddle from the wire service companies?

I was determined to find a way to run our flower business without the wire services.

I do not feel people should have to pay for this type of information in this day and age of the world wide web.

Why in the world should I pay any of the major wire services upwards of $350.00 a month to get your phone number?

- Just think no more association fees!
- No more 7% marketing advances!
- No more required equipment lease!
- No more worthless branded containers with falling off paint!
- No more fines!

At days end you can rest assured the money is in the bank, your bank!

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